Every day we see the emblems of famous companies, but we rarely think about who created them and what they really mean. We found 12 short stories that will reveal small secrets hidden behind the most famous logos.
According to legend, the Apple logo is dedicated to mathematician Alan Turing, who committed suicide by biting a poisoned apple. In fact, everything is much simpler: according to designer Rob Janoff, he drew an apple bitten to show its size, because the whole apple with equal success can be taken for any other fruit of round shape.
Many people think that the horse on the Ferrari logo symbolizes horsepower, but it’s not. Enzo Ferrari in his biography mentioned that originally the silhouette of the horse was painted on the fuselage of the plane of the Italian pilot Francesco Baracca. This symbol was given to Enzo by Francesco’s mother after his victory in the race and subsequently turned into a well-known logo.
The globe became the symbol of the world encyclopedia, which, in general, is not surprising. Pieces of the puzzle, of which it is composed, are multilingual, therefore each of them is marked with letters from different alphabets. All together they make up the word “wikipedia”, and the missing puzzles indicate that the encyclopedia is not completed and new information constantly appears in it.
Graphic designer Irina Blok and her team were tasked to come up with a logo that would include the robot which is easily recognizable. It’s funny, but the inspiration for creating this cute green robot was the pictograms that we often see on the doors of public toilets.
In 1962, McDonald’s hired psychologist Louis Cheskin, who proposed replacing the logo with the Speedee cook for the golden arches in the form of the letter “M”. In his opinion, the shape of arches resembles a woman’s breast, which at an unconscious level causes an appetite and reminds people of a carefree childhood. However, the golden arches were invented not by Cheskin himself – they were present in the interior of restaurants back in the 1950s.
In 1923 René Lacoste walked along the street with the captain of his team Alan Moore and noticed in the window a suitcase made of crocodile leather. Lacoste and Moore argued that if Renee wins in the next game, then Alan will give him this suitcase. Lacoste lost, but the story was heard by a journalist and wrote a note about a tennis player who did not win, but “fought like a crocodile”. So Lacoste received the nickname “crocodile”, and the image of this reptile became the logo of his company.
There is an opinion that the BMW logo symbolizes the propeller against the blue sky – this version is shared even by some employees of the company. But in this case, everything is explained much easier: blue and white colors were chosen by the creators in honor of the Bavarian flag.
Uber recently changed its familiar logo in the form of the letter U to something remotely resembling bits of information and the atoms that make up everything around. According to the company, the logo symbolizes the fact that now Uber can be found everywhere – just like bits and atoms.
At first glance, the logo looks pretty simple. But if you look closely at the capital letter P, you can notice that it looks like a clerical button, like the ones we use to pin up clippings from magazines, notes and photos to cork boards. The same is done by Pinterest – only boards in this service are virtual.
One of the most recognizable logos on the planet turned out to be one of the cheapest – only $ 35. That’s how much the owner of the company Phil Knight paid a student to Carolyn Davidson for her work in 1971, and the result at first did not impress him at all. Well, Phil was wrong – the emblem of “swoosh” was more than successful, so it is not surprising that it is often associated with the wing of Nike, the goddess of victory.
Not everyone knows about this, but a woman on the Starbucks logo is a mermaid who holds two of her tails in her hands. This image was inspired by legends about fairy Melusine – a woman-fish with two tails, who married a mere mortal. In 1971, the image of a mermaid on a coffee cup could be seen entirely, but over time it was subjected to “censorship”.
The simple Pepsi logo costs more than you might think – it cost the company $ 1 million. When developing the symbol, designers were guided by the proportions of the golden section, which are considered the most harmonious and most pleasing to the human eye.
Images source: brightside.me